The commercial was created by Jesse Rosten and pokes fun at beauty products, magazine photo shoots and everything else responsible for creating a public love affair with a false sense of reality.
Rosten, a filmmaker based out of Northern California, says he was inspired to create the advert when he was watching TV one sleepless night and found himself watching an infomercial for some beauty product.
“The commercial showed before and after portraits, that to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video.” He explains that “this commercial isn’t real, and neither are society’s standards of beauty.”
You can check out a behind-the-scenes look at how this video was made here. Do you think we take physical appearance too far with technology? As a designer and heavy user of Photoshop, should I feel like a bit of a fraud?